Translate insights and foresight into well-defined growth opportunities.


We leverage user centered design thinking and lean start-up methods to help you identify new markets, innovate in your existing categories or create new revenue streams. Our team uses a variety of tools to translate insights into new opportunities.


Opportunity Framing

We distill user, business, and market insights to identify the most actionable growth opportunities. We partner closely with our clients, designing and facilitating collaborative workshops to drive alignment across business units.

Our Opportunity Framing services include:

  • Opportunity workshops
  • Innovation frameworking
  • Experience theme development
  • Scenario building
  • Storyboarding
  • Reframing
  • Market assessment (financial viability)

Venture Design

Whether helping a startup launch their first product or a Fortune 100 organization enter a new category, we design new profit models, go-to-market strategies, and organizational strategies to bring breakthrough ideas to market at scale.

Our Venture Design services include:

  • Stakeholder audits & alignment
  • Value proposition development  
  • Organizational design
  • Market evaluation (financial)
  • Back of envelope financials
  • Business model canvas
  • Investment pitch deck development

Strategic Roadmapping

We can help drive short-term and long-term decisions and investments around new products, technologies and capabilities for our clients, ensuring that the right design, technological, and organizational infrastructure is in place to realize the vision.

Our Strategic Roadmapping services include:

  • Future visioning
  • Product & service roadmapping
  • Proliferation strategies


Brand Strategy & Positioning

Starting with users’ needs, we can help define not only what a brand stands for, but why it should exist. We position and build brands that create meaningful connections and experiences.

Our Brand Strategy & Positioning services include:

  • Brand criteria development
  • Brand architecture
  • Naming support
  • Brand story development
  • Activation concepting
  • Brand expression & tonality development