Uncover actionable insights.
Empathizing with both your customers and your stakeholders enables us to come up with actionable insights that will be at the foundation of the challenge. Our team has extensive global experience, and is well versed in a variety of primary research techniques.
We use qualitative design research to better understand the WHY and HOW behind people’s actions, behaviors and motivations. It gives us context and helps build or refute hypotheses, which then become the foundation for our insights.
Our Qualitative research services include:
- In-depth interviews
- Observational studies
- Competitive product evaluation & benchmarking
We use secondary research techniques to frame and augment our qualitative research, enabling a better immersion in the subject matter at hand.
Our Secondary research services include:
- Trend reports
- Desk research
- Tech scouting
- Competitive benchmarking
Inviting end-users and stakeholders across multiple disciplines into the process can lead to breakthroughs that would otherwise go undiscovered.
Our Co-creation services include:
- Behavior labs (in conjunction with low fidelity digital or physical prototyping)
- Product, service and brand reaction sessions
- Preliminary usability testing
Insights must be clearly understood to be fruitful. We use a range of design driven techniques to clearly communicate and bolster insights.
Our insight Expression services include:
- Insight visualization
- Storyboarding & scenario illustration
- Insight videos