Aston Martin & LeEco

Rapide S Infotainment Concept 

Challenge – marry Aston Martin’s bespoke heritage with LeEco’s cutting edge technology

  • Fluidly integrate a center console touch screen into the cockpit of the Rapide S

  • Collaborate with the internal engineering team to build a fully working prototype

  • Create the first public result of Aston Martin and LeTv’s partnership

Process – close collaboration in the cockpit

Pull’s team worked directly with in-house engineers throughout the design and implementation process. Starting with a technical briefing, our designers immersed themselves in the Rapide S, not only to understand the critical technical needs, but also grasping the full essence of an Aston Martin.

 
 

Results – technology meets craft

  • The Rapide S concept was successfully unveiled at the 2016 CES show

  • The launch represented the first concrete output of the Aston Martin and LeEco’s’s partnership
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