We are a design and

innovation consultancy

We can help you design and
commercialize innovative products, services and ventures.


Our work



It's all about cross-pollination. We work fluidly across a wide range of industries, bringing with us the best of each.


About us

We’re optimistic about the future. To stand out in a world of endless opportunity, it takes a team fast enough to drive start-up deadlines, experienced enough to navigate corporate culture, and independent enough to push change.


Our guiding principles

Design thinking… augmented. Ideal solutions are at the intersection of Consumer Desirability, Technical Feasibility, Business Viability and Brand Integrity. We believe that a strong brand foundation with consistent values is essential for success.


Our approach

Our robust and adaptable process is always centered around people. It is designed to leverage and build on what you already know about your business, industry and consumers. We iterate fast with multi-disciplinary teams to quickly transition from the abstract to the concrete.





Our diverse background blends 25 years of corporate and consulting experience with approaches from the disciplines of design thinking, creative & business strategy, and lean startup.


Ingvald Smith-Kielland

Ingvald is a passionate design leader with over fifteen years of corporate and consulting experience. He lives and leads by placing communication, creativity and confidence at the core of his work.

As a partner at Pull, he heads up the Strategy practice. He leverages his multicultural and cross disciplinary background to help companies design and commercialize innovative products, services and ventures.

He has created and implemented design thinking methodologies at companies such as BMW Designworks and PepsiCo, where he also led multidisciplinary teams and global projects.

Ingvald is a graduate of the Art Center College of Design with a degree in product design, and holds numerous awards and  patents.

He has held speaking engagements at Harvard and USC, judged design awards and mentored at UCLA.

When he’s not at Pull, you might find him travelling the world with his family.

John Sundermeyer

John Sundermeyer is the Design Director and founder of Pull, where he helps companies bring the future into the present. Since 2012, John has driven the firm's growth from its infancy to work with some of the world’s most daring companies, ranging from start-ups to Fortune 50.

John has served as a mentor to USC’s Viterbi School of Engineering Start-Up Garage, a strategic partner of the Los Angeles Cleantech Incubator, and guest teacher at Pasadena’s Art Center College of Design.

Prior to Pull, John spent more than a decade working as a designer and innovation consultant for an array of global brands, including LG Electronics, Nissan, Avid Technology, Hamilton Medical, Patagonia, and Pepsi.

Sundermeyer is a graduate of Brunel University in London, and holds a degree in Industrial Design and Technology. His work has been recognized by numerous awards and publications.

Outside of Pull, John likes to spend his time underwater.


Get in touch!


Business inquiries 

e: info@pullcreative.com
t: (323) 379-3972


620 Moulton Avenue #213
Los Angeles, CA 90031


We always love to hear from great people! Especially if you are a visual designer, MBA, strategist, UX designer or automotive designer.



Project Based Senior Graphic Designer


About Us:

Pull is a team of researchers, strategists, and designers who enable innovators to solve challenging, complex problems through design. We rethink markets and challenge conventional wisdom. We dive into human experience and uncover real needs. We experiment. We build, test, iterate. Quickly. Strategically. We don’t just think design, we do design.

Pull is an LA based design and innovation management consultancy founded in 2012 that specializes in insight development and design strategy. Our team has decades of experience empowering business leaders to affect meaningful change for both their organization and customers.

About the Role:

Seniority Level: Senior

Employment Type: Contract, Project Based

Pull is seeking project based senior graphic designer with a unique style and sharp eye for detail to assist with a refresh of the firm’s brand. You will be honing our corporate identity and designing iconography, infographics, and other static and animated visual elements that engage and excite our stakeholders. This is a great opportunity to work with a rapidly-growing firm in the innovation market. The position is flexible and may be partially completed from home.


·        Develop new visual identity and corporate identity guide that reflects the voice and tone of our new brand

·        Provide creative support for branding, in collaboration with the Directors and marketing team

·        Redesign Pull’s website, hosted in Squarespace, to be implemented by Pull’s staff

·        Create a variety of visuals for company website and social media accounts, particularly LinkedIn


·        5+ years’ experience in a brand design role

·        Ability to refine and detail existing visuals to align with new brand guidelines

·        A strong design background and portfolio

·        Strong understanding of brand design principles, graphic systems, typography, and visual composition

·        Unique illustration style for iconography and infographics

·        Interest and experience in motion graphics


To apply for this position, please send an email to info@pullcreative.com that includes the following information:

·        Your first and last name

·        Resume

·        A link to your digital portfolio or a PDF copy

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.a