We are an

innovation consultancy.


We can help you design and
commercialize innovative products, services and ventures.


We’re optimistic about the future. To stand out in a world of endless opportunity, it takes a team fast enough to drive start-up deadlines, experienced enough to navigate corporate culture, and independent enough to push change.




How We Do It


Guiding principles

Design thinking …augmented. Ideal solutions are at the intersection of Consumer Desirability, Technical Feasibility, Business Viability and Brand Integrity. We believe that a strong brand foundation with consistent values is essential for success.


Our approach

Our robust and adaptable process is always centered around people. It is designed to leverage and build on what you already know about your business, industry and consumers. We iterate fast with multi-disciplinary teams to quickly transition from the abstract to the concrete.


Our Work



It's all about cross-pollination.  We work fluidly across a wide range of industries, bringing with us the best of each.










Our diverse background blends 25 years of corporate and consulting experience with approaches from the disciplines of design thinking, creative & business strategy, and lean startup.

Ingvald Smith-Kielland

Ingvald is a passionate design leader with over fifteen years of corporate and consulting experience. He lives and leads by placing communication, creativity and confidence at the core of his work.

As a partner at Pull, he heads up the Strategy practice. He leverages his multicultural and cross disciplinary background to help companies design and commercialize innovative products, services and ventures

He has created and implemented design thinking methodologies at companies such as BMW Designworks and PepsiCo, where he also led multidisciplinary teams and global projects.

Ingvald is a graduate of the Art Center College of Design with a degree in product design, and holds numerous awards and  patents.

He has held speaking engagements at Harvard and USC, judged design awards and mentored at UCLA.

When he’s not at Pull, you might find him travelling the world with his family.

John Sundermeyer

John Sundermeyer is the Design Director and founder of Pull, where he helps companies bring the future into the present. Since 2012, John has driven the firm's growth from its infancy to work with some of the world’s most daring companies, ranging from start-ups to Fortune 50.

John has served as a mentor to USC’s Viterbi School of Engineering Start-Up Garage, a strategic partner of the Los Angeles Cleantech Incubator, and guest teacher at Pasadena’s Art Center College of Design.

Prior to Pull, John spent more than a decade working as a designer and innovation consultant for an array of global brands, including LG Electronics, Nissan, Avid Technology, Hamilton Medical, Patagonia, and Pepsi.

Sundermeyer is a graduate of Brunel University in London, and holds a degree in Industrial Design and Technology. His work has been recognized by numerous awards and publications.

Outside of Pull, John likes to spend his time underwater or dreaming of Tokyo.


Get in touch!



We always love to hear from great people! Especially if you are a visual designer, MBA, strategist, UX designer or automotive designer.

Business inquiries 

e: info@pullcreative.com
t: (323) 379-3972


5345 West San Fernando Road
Los Angeles, CA 90039